Let me tell you quickly where I am coming from.

My life story is a little unusual. I had above average childhood and then dropped out of school and went off the track.

I left the school just before the final exams, I started learning the entrepreneurship and failed! I was down and without vision until I made an ultimate decision – to build my life again!

At 21 years old I decided to leave my home and travel to Australia.

Before I became an online coach, I went through a variety of local jobs and business opportunities.

I was a professional wedding photographer and filmmaker, a content creator for local business owners, I built websites, did digital marketing services, and also sales and business consulting.

For about ten years I was mostly a “freelancer” without a stable job, so I always relied on my biz projects to pay the bills.

I was always at the edge of the “life game”. I never knew what was around the corner and how I was going to make it.

But doing all of those local projects, I started learning about the online marketing world, about the online coaching industry, and about network and referral marketing.

And I started setting my life goals.

I designed my Premium Life — the vision of my ideal lifestyle, of who I wanted to become and what I wanted to achieve.

And I knew I was never going to get there by providing one-off services to local clients.

Then one day I came across the online coaching industry, and I fell in love with the business model.

I could take my own skills and expertise and use them as my product, help another person achieve a real transformation, and be paid for it.

I could do the work from anywhere and serve people all around the world.

But I didn’t have a clue how to get my first client online, internationally.

So, I studied courses and videos until I learned a manual networking process for getting in front of potential clients worldwide.

I didn’t even know exactly what I was going to offer them, so I decided I would simply teach them what I had been learning myself.

One day, someone paid me $190 for three coaching sessions.

I was so happy — it was my first income for giving another person coaching advice.

Then a second client for $300, then $500.

I kept increasing my value and my price, until I was charging $1,000, then $1,500, then $2,500 for a package.

And then I started noticing something. I was repeating myself, teaching every single client the same things.

So, I put some structure in place and recorded my first course videos, and gave them to clients to watch before our calls.

That alone saved me fifty percent of my personal time.

But the thing that really stabilized my business was changing my offer: from selling 1-1 coaching packages, to signing members who pay a monthly subscription to be part of my coaching experience.

Just that offer shift let me start compounding monthly recurring revenue, instead of earning in spikes from one-off clients.

Some of them don’t even need a sales call to start. They just click and pay on their own.

And with this model all of the members are together in a community environment — which is in fact the biggest value add, because now people support one another.

It is also the most passive to run. They study the course videos, the community supports itself, and I show up for the calls — so it does not get heavier as more people join.