Mathematical calculation to get results with marketing of your online coaching business

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Mathematical calculation to get results with marketing of your online coaching business

Posted by: Primoz Lazar
Category: Digital marketing, Offer to work with me, Online business brand

Would you spend 4 effective hours per day working on marketing for your business (not someone else’s) if you will be paid $41 per hour?

Here is how can you with working 4 hours per day on marketing for your business (6-days a week, 24- weekly hours) make 1 sale per week (results vary), even if you are just starting with online coaching, from scratch.

Of course, you will first need to establish your online brand (polish your profiles that convey your marketing message).

And then, you will go through two phases of online marketing:

Phase 1 – Expansion of a network of potential clients and driving colder manual DM/Messenger sales conversations:
– This first phase requires a little more of active manual labor, 4-6 hours per day for marketing
– This is one of not that many ways to make 1 client per week starting from get-go

Phase 2 – Nurturing your new network of potential clients with content marketing and getting them to reach out to you:
– After creating content for 3-6 months your network is going to become familiar with your message and warmer potential clients will start reaching out to you about your offer to work with you
– You will be able to downsize your manual labor to 2-3 hours per day
– You could also just start with doing this method and skip Phase 1, but you wouldn’t get immediate clients that Phase 1 provides you with

So, to get 1 high paying client per week starting with Phase 1 you will need to follow a repeatable daily marketing routine of actions:

  • 30-min – Write a daily content piece
  • 60-min – Friend 20-30 new potential clients
  • 30-min – Check notifications and Engage with potential clients on your feed
  • 30-min – Strike 10 new DM conversations with new ” friends”
  • 90-min – Reply and continue already initiated DM sales conversations

You will have 5 new conversations daily, 2-3 of them will be interested, 1 of them will qualify

That’s 6 per week, out of them you will close 1 sale for $3k

From $3k you will pay yourself $1k for marketing and the rest for coaching sessions and taxes.

$1k divided between 24 weekly marketing hours = $41 per hour

Write me a DM so we can discuss how can you make this work for your business.

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Author: Primoz Lazar

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