What in your social content pieces (videos, copy) actually attracts “potential clients”? …
… so they see you as an expert,
so they see you as someone they would like to hire,
so they have a desire to hang around you more,
learn more from your content, your methods, your ideas, your mindset, your solutions…
No matter who you are, a life coach, mindset coach, relationship coach, healer, business service provider, guitar teacher, cook, …
The principle of “content attraction” will be the same for all,
- except that the outcome you are delivering to others is different,
- and the problem people have that is stopping them to achieve that outcome is different,
- and the person who has got that problem is different.
But 1 thing is the same.
There exists a gap, a gap that these people, who tend to be your ideal clients, can’t fulfill.
And, what does fulfill this gap, is “a solution”!
And a solution (fulfilment of this gap), is called “value”!
And when you work with your clients, you are fulfilling this gap (solving their problem, helping them overcome their challenges, teaching them the knowledge pieces, so they can move toward the end desired outcome) and with that delivering the value!
Now, before I share with you my recognition of what is that makes your content attract your potential clients, understand this:
The “opportunity of online content creation” is communicating with the masses through a written word – copywriting (or spoken word if it’s video).
So, creating online content you are communicating with people.
You are speaking to them.
And now, the epiphany – what kind of “talk” attracts someone to you, so they want to listen to more of your “talk”, is….
The better (and in a clearest way) you can demonstrate “the value” to other people,
the more attracted they will be to you.
(Again, value being a solution (or an insight to a solution) to that certain problem people have).
Because they have a desire, a desire to achieve that major outcome (which you know how to deliver).
They have a desire to get rid of, and get away from the problem stopping them to get there, the frustration they have, the struggle they are experiencing, and often the pain they have.
And if you just clearly demonstrated through your content copywriting – your speech, your talk, that you exactly know:
- what is that they want
- what is that is stopping them to get there
- and most importantly HOW THEY CAN GET THERE, which they don’t…
Don’t you think it’s natural that they will WANT to have MORE OF YOU?
More of your VALUE – ideas, concepts, solutions, guidelines…