Very important online coaching business growth question:
How to attract clients toward you (or to reach out to you) through the content you create!
How does online client content attraction marketing work?
Wait no longer, I explain it in this article!
Know what makes you and your content attractive!
The first step to attracting potential clients online is knowing “what is that actually makes you attractive”!
The answer: Demonstrating “value” in other people’s eyes makes you attractive!
I wrote an extensive article describing this idea, you can read it here: https://primozlazar.com/insight-to-a-solution-of-attracting-potential-clients-through-your-content-creation/
But to summarize it – People already desire certain solutions!
They desire a certain outcome.
And if you show them that you have the solution to get that outcome (demonstrate the value), they are automatically attracted to you!
Because they desire that thing that you got! They desire your value!
What is “the value”?
Value is the gap between their current situation and desired situation – a set of problems, challenges, lack of knowledge, and questions that people have and are stopping them to move forward toward their end goal!
And if you demonstrate to them that you know “the answers” to their problems, they will automatically want “more of you and your solutions”!
How do you demonstrate your value on social media to attract clients
You will demonstrate “the value” through the content pieces that you create on social media.
The right people who will resonate with it and will consume your content, experience shifts, epiphanies, and mini-breakthroughs!
You will be seen as the expert and earn their trust.
You will achieve high altitude toward them!
Helping, helping, helping – giving, giving, giving will automatically make you desirable and attractive.
At the end of those content pieces, you will attach CTA opportunity to work with you, and they will have an opportunity to make that next step!
You will present them with “an offer” – an opportunity to work with you so they can achieve the outcome/results, faster, with less struggle, with ease – they will love to pay you!
They will value time (figuring all the rest on their own, struggling and learning through experience) over money!
They will want you to apply the solution to their unique situation!
But before you start creating content pieces, you will want to “identify the value” very much in-depth!
Your content marketing message comes out of your value!
Knowing your value and content topics through which you are going to speak to other people
To identify “the value” that people need and are attracted to, you will need to know two things:
- Firstly, what is that they actually want to achieve, what is their desire – this is that “ideal state” that you get them into
- Secondly, where they are right now – what is stopping them from achieving it!
The more you know their desires, and their problems stopping them, the better you can speak to them and show them you know how to help them move forward.
You will want to identify all the problems, challenges, …, and then you will create 1 content piece for each in which you will break “the problem” down, and provide an insight to a solution!
As already mentioned, people will experience “shifts” and see that you know what you are talking about, and will want to move forward working with you.
So, to identify “the value”, write out all your potential client’s problems, challenges, frustrations, knowledge pieces people need, and questions they have, that are stopping them to move forward toward their desired situation!
Make a long quality list – these topics will then serve you as your content pieces “titles”!
You can brainstorm these topics on your own, or you can do advanced market research – more about this in my other content pieces! Soon.
(Also know, usually, these topics are already part of your course/signature program that you should have created! – if you need help with creating a very structured course/signature program or identifying your value, head to https://primozlazar.com/offer/ and learn how can I help you with that)