I created a 5-step blueprint to growing a sustainable online business. If you are an online service provider or a coach and are struggling with getting a predictable flow of clients, here is the process that you should follow to start getting 1 high paying client a week.
Before I share with you the marketing and sales processes to grow your online business predictably, I want to make sure that you understand these two basic things:
To be able to spot your ideal clients online:
Secondly, you need to package “The How” – the solution on their major problem, into a high-ticket offer for which you can charge $3k-$10k
Most of online entrepreneurs don’t get results, because they don’t stay consistent enough with their marketing activities to attract potential clients!
Now when you are very clear on who do you help and how, you will need to get in front of those ideal clients and present them your solution, your offer.
I broke down the marketing and sales process into three phases that can be completed via a simple 2-hour marketing execution routine that you should be repeating every day to drive predictable results.
With doing this 2-3-hour daily routine you will be able to book in 3-5 sales calls per week (or more) and you can convert 1 of them into a high paying client.
This are the tasks that you should be doing daily:
Optional/extra:
These activities are combination of tasks related to the 3-phases of online marketing that I am going to describe next.
Your long-term results come down to the discipline and consistency. I urge you to repeat this daily routine for 30-days in the row and with that you will create massive impact on your business and results for yourself.
Let’s dive into details of each of the 3-phases.
The first thing that you will need to be doing regularly is expanding your network of potential clients. The good thing is, that we can do this manually, until we become more attractive and popular and people start following us themselves.
With expanding your network daily, you will be giving yourself more opportunities for your content to be seen by more potential clients, and that you will be able to talk to more of them.
Your potential clients already exist. So, where do they congregate?
You could connect with potential clients through any of the options described above, but I will mostly focus on how to get in contact with potential clients quickly via Facebook/LinkedIn and Instagram.
Join 5 quality groups – the leaders/admins of these groups are daily filtering in only the most quality people who they can help the most.
Start adding friends:
Create a list of 10 competitors’ profiles – they already have the audience of potential clients that will be the right fit to work with you as well
Check their audience:
After you spot the profiles of your potential clients, you will do the following:
You want to do this so they can see you in their notifications and they see that you are authentic and a real person.
Only send them the introductory message if they accept your friend request or follow you back, otherwise your message will go to spam.
With that you will initiate the 1-on-1 conversation with the prospect and if they are in the right position/situation, you could potentially continue the sales process with them via DM/Messenger conversation.
But only a small percentage of the prospects want to solve their problem right now and are ready to buy immediately. So, beside of trying to having DM conversations with them, we will need to keep nurturing them with our content.
Mastering “connecting with people via cold message out reach” is important as it comes very handy with converting warm people into sales when they start reaching out to you.
But before we cover how to do DM conversations, let’s understand why content attraction marketing is important and how it works.
The audience that you are growing will be exposed to your marketing content that will invite them to reach out to you to get more help.
There are a few important things when it comes to content marketing:
Talk about these topics:
Entertain:
Educate:
Inspire:
Offer:
This is a lot to cover, but if I need to leave you with a golden nugget here, I would give you this suggestion to come up as many educational topics as possible:
“Break down your customer transformational journey (from A to B) into milestones, and create an Educational content piece for each of the milestones”
Follow this process when creating your posts:
If you can keep consistently publishing in depth marketing material, your audience will get really clear on what you have to offer.
And as you can see, your call to action should often be that people private message you for more questions. This is how you will drive more warm conversations to your DM inbox and you will be able to book calls from them.
You will get the prospects into DM conversations in two ways.
After the conversation was initiated you will need to follow this process of the DM/Messenger conversations:
With following this process, you get people on the sales calls.
I can’t get really specifically into sales calls right now, but I would still like to share with you the basic framework that you should follow to be more structured with your calls so you can have more predictable outcomes for them:
State the agenda
Qualification questions
Presenting the solution/offer
Share price
Negotiation and Close
The sales calls conclude the explanation of the ultimate Marketing and Sales process that I wanted to share with you. It all begins with understanding your Niche-Offer, knowing the daily marketing activities that you should be doing daily to keep expanding the network, nurturing your audience with the marketing content, and initiating DM conversations so you can book in the sales calls and close sales.
It was my pleasure to share with you my online business growth processes in depth. If you liked what you read, but think that would need help with implementing this plan, I would like to invite you to Private Message me on Messenger (https://www.messenger.com/t/primoz.lazar.52) or Instagram (https://www.instagram.com/primozlazar) so I can deeply uncover what is holding you back and provide you with options of how can I hold you accountable, support you and coach you on your journey toward building a sustainable and predictable online business.
Primoz Lazar,
Team Premium life
P.S.
if you are anything like me, ambitious and driven for more, …
and would like to start and grow your own online business to achieve personal freedom,
then fill in the application form to see if you qualify for a free consultation call with me to direct you on the right track to starting a profitable online business…
I don’t work with just anyone, so make sure to answer all the questions into detail, and then book in a call so we can speak ASAP to provide you with the strategy.
WARNING: This is only for people serious about setting up their business for long term success and are willing to invest in growing their business.
